Every successful outbound program starts with a
strong foundation.
Harbor BD's Foundation Plan gives startups and growing B2B companies a professional outbound sales program without the cost of hiring a full-time Business Development Representative.
Whether you're launching outbound for the first time or rebuilding a consistent sales pipeline, this package provides the strategy, execution, and support needed to generate qualified opportunities.
Work smarter. We'll handle the outreach.
If you’re piloting outbound for the first time or reintroducing consistent early-stage pipeline, the Foundation plan gives you a solid starting point at a lower commitment level.
Starting Out? Consider The Foundation Plan
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Consistent outbound coverage
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Shared dedicated BDR (40 BDR hours/mo)
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Cold call outreach to your ICP
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Personalized 1:1 email outreach
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Prospect research and list refinement
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Follow-up and cadence execution
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CRM updates and activity tracking
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Core performance reporting
Foundation is ideal for teams that want to test the model before scaling to Growth.
What You Get With Foundation
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Dedicated U.S.-Based BDRs
Your BDR team runs a structured, call-led cadence every day. Phone first, then email and LinkedIn to build familiarity and reinforce the message. No offshore teams or script-readers.
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Real-Time Feedback Loop
Daily call reviews. Script evolution based on what your market is actually saying. If a value prop isn’t landing, we kill it. We don’t wait 30 days. Every week the system gets sharper.
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Deeper Account Targeting
We go beyond basic list building. Prospect research, ICP refinement, and account intelligence inform every call. Your BDRs know who they’re calling and why that person should care.
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Transparent Reporting
You’ll see exactly what’s working, what’s not, and what we’re changing. Real signals, not vanity metrics. Performance data you can actually use to make decisions.
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Verified Decision-Maker Meetings
Every meeting booked is with a verified decision-maker who matches your ICP. Right title. Right company. A clear pain point or trigger surfaced in the conversation. Next step confirmed.
Optional Add-Ons (Foundation & Growth)
Mass email campaigns, bulk outreach setup and execution, and domain warm-up and deliverability support are available as add-ons. Mass email campaigns are available for an additional monthly cost based on call volume. These add-ons are included at no additional cost in the Premier plan.
Onboarding & Setup
Every engagement starts with a structured onboarding to ensure campaigns launch correctly from day one: campaign setup and configuration, messaging and script customization, list strategy and targeting logic, BDR ramp-up and account onboarding.
The onboarding fee is waived with a 3-month engagement.
All meetings booked are exclusively yours.
Built to Launch Outbound the Right Way
Most outbound campaigns don't fail because of effort, but because they begin without a strategy.
That's why every Foundation Plan starts with a structured onboarding process designed to ensure your campaigns launch efficiently and represent your business professionally from day one.
Your Onboarding Includes:
âś“ Campaign setup and system configuration
âś“ Messaging and script customization
âś“ Prospect targeting strategy
âś“ List segmentation and refinement
âś“ BDR onboarding and campaign training
âś“ CRM and reporting configuration
By investing time upfront, we build an outbound engine that's designed to produce consistent results.
Frequently Asked Questions (FAQ)
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Most Foundation Plan campaigns are ready to launch within one to two weeks after onboarding, depending on messaging approval, CRM access, and list preparation.
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No. Harbor BD can build, refine, and manage your prospect lists as part of your campaign, ensuring outreach is focused on your ideal customers.
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Yes. While the Foundation Plan uses a shared dedicated BDR, that representative learns your messaging, ideal customer profile, and goals, becoming a consistent extension of your team throughout the engagement.
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The number varies depending on your audience, campaign complexity, and conversation length. During your discovery call, we'll estimate expected activity based on your market and goals.
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Absolutely. Many clients begin with the Foundation Plan to validate outbound before moving into our Growth or Premier plans as pipeline demand increases.
Work With Us
If you're interested in working with us, complete the form with a few details about what services you’re looking for. We'll review your message and get back to you within 48 hours.
Ready To Scale Coverage?
If you’re ready to scale your outsourced outbound with a full-time dedicated BDR and additional service add-ons, the Growth plan is built for you.